DALES - Brand Identity Design
Over the year, I developed an affinity for African arts; its fashion, graphic, art and music, I wanted to work on personal projects surrounding it but between client works and finishing up final year, I had no time. Lo and behold, I received a proposal for work.
Dales is a footwear brand and its intention was to act as a re-centre for the youth; a route back to tradition and heritage. After discussing the brand's needs with the client, I settled on using vintage African graphics as the visual identity.
My take was to plot the brand as a revival so I looked to past reminders. The typography is largely inspired by barbershop murals and I initially wanted more colour but the client insisted on having silver as the main colour. All in all, I'm happy with how it turned out.
